Claudine's Latest Thoughts
Click on the link below to read Claudine's previous commentary: busare essential but it is the consequences of
Corporate business plans are essential but it is the consequences of the belief that they are fixed and long term which makes them a hindrance. Organisations and their resources need agility – the ability to change without resistance however and whenever necessary. Spontaneity rather than command, control and order.
Corporate business plans are essential but it is the consequences of the belief that they are fixed and long term which makes them a hindrance. Organisations and their resources need agility
– the ability to change without resistance however and whenever necessary. Spontaneity rather than command, control and order.
Corporate business plans are essential but it is the consequences of the belief that they are fixed and long term which makes them a hindrance. Organisations and their resources need agility – the ability to change without resistance however and whenever necessary. Spontaneity rather than command, control and order.
Corporate business plans are essential but it is the consequences of the belief that they are fixed and long term which makes them a hindrance. Organisations and their resources need agility
– the ability to change without resistance however and whenever necessary. Spontaneity rather than command, control and order.
March 2012 - The darkside of twitter?
Social media has become a formidable force in popular culture and it's difficult to argue with benefits because no one ever explains them. The twitter site states that users can benefits from expanding their circle of contacts; businesses can use it to communicate their latest news, interesting links and blogs, enabling them to interact with their customers, employers and develop key relationships with professionals in their sector.
However, I think that the recent number of twitter faux pas' by various companies and key popular figures act as a cautionary tales in the importance of effective communication. Anyone can make a communication mishap, say something out of turn or context, make an embarrassing spelling error or send an email to the wrong person. Many of us can think of similar stories that have happened to us or others. However, mistakes in public arenas such as twitter can have irrevocable consequences for the brand perception of individuals or companies.
It can be difficult to maintain positive brand perceptions through regular 140 character tweets throughout the day, so how can companies realise the benefits of social media forums such as twitter? Firstly, companies should reflect on why their businesses need to use such mediums and what strategic outcomes can your business achieve? I feel that all communications sent should:
- Veer on the side of positive rather than negative
- Be a reflection your organisation's values and culture
- Have something to say that will benefit customers / employees and create a positive perception of your company
- Provide something useful to your customers / employees
It could be argued that getting involved in debates and posting critiques can evidence your knowledgeable prowess and opinions, however since people hold diverse views on all matter of subjects, there is a risk that you can disengage or offend key relationships and / or damage your reputation. There is no question that as a key emerging market, online social media is here to stay and companies need to strike a balane on how they can use it for the greater good of their companies.