Client: Newbury Racecourse
PROJECT: NEW CORPORATE STRATEGY
Project: New corporate strategy to optimise the return on existing assets
BUSINESS NEEDS
Newbury is a premier racecourse occupying 320 acres in the Southeast of Newbury and facing increased competition from a number of racecourses, which are undergoing significant development. It needs to improve stakeholders' experience and create a sustainable long term business in an increasingly uncertain and complex industry.
CORPRA'S ROLE
Corpra was appointed by the Board to help develop a corporate strategy, planning the infrastructure for the future of the business and manage the release of value from the surplus land for residential development.
OUTCOMES
The project is ongoing but as part of the strategy surplus sites have been identified and planning applications are to being submitted ahead of the Local Development Framework process, in collaboration with West Berkshire Council. Additionally, a residential development partner is being selected for a joint venture and a process will begin for selecting an operator to run the proposed hotel for the company. All of these outcomes support the new corporate strategy to optimise the return on existing assets.
- Management Consultancies Association
- WORKPLACE STRATEGY
- Newbury Racecourse
- NEW CORPORATE STRATEGY
- British Red Cross
- INSOURCING AND CHANGE MANAGEMENT
- Capital and Regional
- ORGANISATIONAL CHANGE
- Magnet Plc
- CHANNEL MANAGMENT STRATEGY
- Association of Accounting Technicians
- CHANGE MANAGEMENT
- BP
- IST FLEXIBLE WORKING
- Department of Environment Transport and Regions
- IMPROVING CUSTOMER SERVICES
