People and work create many paradoxes for organisations
Here are just some:
Work is rationale and logical, driven by analysis, plans, and delivery against defined objectives | Work is irrational and emotional, driven by people power, organisational belief and psychology |
People provide the intrinsic value that create the wealth or welfare of any organisation | People are the biggest obstacle in realising the wealth or welfare of any organisation |
| People work to live | People live to work |
Flexible working may be viewed as a business strategy responding to competitive pressure and to enhance shareholders returns – demanding workers do more with less | Flexible working may be viewed as shifting the balance of power away from companies as workers demand more flexibility to manage their work - life balance – demanding more from employers and giving less |
It is understanding these and many more paradoxes and working within them that we seek to improve people’s lives by improving the organisation and environment in which they live.
Corpra's expertise in this area ranges from change management and communications, to the development of individuals, workstyles, teams, leadership, and ethos, to performance management and psychology.
Clearly many of these are inter-related. You can not create a customer service ethos without leadership and coaching, and developing a flexible workstyle requires strong performance management. That is why our holistic approach provides our clients with effective people - based strategies.
People are typically the largest cost in any organisation and so need to be managed effectively. But this is just one perspective.
Within Corpra Leadership we run a three-dimensional coaching programme, which meets the needs of many senior managers' development.


